Business/Marketing, Printing & Embroidery

Dressing For Success – How Printed Apparel Enhances Marketing Strategies

As the famous quote by Coco Chanel goes, “Dress shabbily and they remember the dress; dress impeccably and they remember the woman.” This is true in business. People are drawn to winners, and the way you present yourself at work can make or break your success in the workplace. Dressing for success means looking professional and making sure that your clients and coworkers know how seriously you take your job. This is important because in a fast-paced world, you never know when an opportunity will come your way, and it could be your chance to impress that client who has the potential to propel your career into the stratosphere.

In this article, we discuss some of the benefits of dressing for success, as well as some tips on how to implement your own personal style into your wardrobe. Printed apparel is an excellent way to help you achieve the polished look that you desire, and it can be used as a branding tool to increase brand recognition and loyalty. When choosing a print for your garments, it is important to use the same one across all of your products. This will create familiarity and consistency, and it will ensure that your logo is always top of mind for consumers.

It is also important to consider your print’s uniqueness when naming your collections and individual garments. This can be done by using a custom fabric or designing a signature print that is exclusively your own. You can then incorporate this print into your marketing materials and website to help your brand stand out from the competition and become top of mind for consumers.

The concept of dressing for success has its roots in the emergence of modern capitalism and the discourse of Romanticism. The eighteenth and nineteenth centuries saw an emphasis placed on the self-made man, which emphasized that individuals can rise through social ranks by their own efforts rather than inheriting them through privileges. Romantic writers, painters and poets embraced the idea of the “authentic self,” which suggested that one’s public appearance unproblematically reflects their inner self.

Today, these ideas have entered into popular psychology and management studies, with the concept of impression management being a key plank in both. Alongside this, there is a huge industry of image consultancy firms offering all manner of advice on body presentation.

It is important to note that, while clothing and appearance can give you a leg up in the office, it cannot overcome an unfavorable personality or attitude. No amount of expensive tailored suits can change a person who comes off as sour, difficult or negative. That is why it is important to wear your best clothing and maintain a positive attitude, even when the going gets tough. It will reflect well on your business and set a good example for your colleagues.

One of the best screen printer in Salt Lake City, such as Affordable-Printing, will have years of experience with apparel printing and can help companies choose the right style, color and ink to create an outstanding image that is sure to last. Contact us today to find out more about the benefits of our team’s expertise in this area.